December 4, 2024 4 min read

How PharmaS Empowered Employees with Gecko

Jelena Rašula

Jelena Rašula, Product Marketing Manager

Case Studies

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In today’s fast-paced world, businesses need to stay ahead of the curve in adopting digital solutions that drive efficiency and empower their workforce.

One such company leading the way in transforming HR processes through technology is PharmaS, a prominent player in the pharmaceutical industry. With a commitment to innovation, PharmaS focuses on enhancing employee experiences and streamlining operations.

At a recent AdriatiCON 2024 conference, Milica Urošević, Senior HR Manager at PharmaS, shared her insights on the digital transformation of human resource management. Milica highlighted how leveraging technology can redefine HR practices, making processes more efficient while boosting employee satisfaction.

The Role of Technology in HR Transformation

Milica Urošević began by emphasising the significant role technology plays in today’s HR landscape. From recruitment to payroll management, HR professionals increasingly rely on digital tools to automate repetitive tasks, analyse data, and make better, data-driven decisions.

At PharmaS, they have embraced the Gecko HRM solution to streamline workflows and improve communication between HR teams and employees. These digital platforms offer enhanced flexibility, allowing HR managers to focus on higher-level strategic initiatives rather than spending time on manual administrative tasks.

Benefits of Digital HR Tools

One of the key benefits of digital HR tools, as Milica explained, is the ability to improve employee engagement. The Gecko HRM solution, for instance, allows employees to access their HR information at any time, from any device, creating a more transparent and accessible HR process. By empowering employees to manage their personal data, request time off, and track performance through a digital interface, PharmaS has seen an increase in employee satisfaction.

Additionally, digital tools like these make it easier to collect and analyse employee feedback. With real-time data, HR professionals can identify trends, pinpoint issues, and address concerns before they escalate. This proactive approach not only boosts morale but also drives better outcomes for the company as a whole.

Data-Driven HR Decisions

Milica Urošević also discussed how data analytics is becoming a critical component of modern HR strategies. By leveraging data, HR managers can gain deeper insights into employee performance, identify skill gaps, and make informed decisions about training and development. This data-driven approach also helps in succession planning and recruitment, ensuring that the right talent is brought into the company.

The ability to track key performance indicators (KPIs) allows PharmaS to assess the effectiveness of their HR strategies and make adjustments based on real-time insights. With the help of platforms like Gecko HRM, they can continuously refine their approach to talent management and optimise their overall HR operations.

Adapting to the Changing Needs of the Workforce

As businesses adapt to the digital age, the expectations of the workforce are changing as well. Employees now expect more flexibility, better work-life balance, and a greater sense of autonomy in managing their careers.

Urošević noted that the digital transformation of HR processes plays a crucial role in meeting these expectations. With self-service HR solutions, employees at PharmaS can manage many of their HR needs independently, giving them greater control over their work experience. This shift not only saves time for HR professionals but also fosters a sense of empowerment among employees, leading to higher levels of satisfaction and productivity.

Overcoming Challenges in HR Digitisation

Despite the many advantages of digital HR transformation, Milica Urošević acknowledged that the journey is not without its challenges. One of the biggest obstacles that companies face is ensuring data security and privacy. As HR processes become increasingly digital, safeguarding sensitive employee information becomes a top priority.

At PharmaS, robust security measures are in place to protect employee data. Milica highlighted that HR teams must work closely with IT professionals to ensure that digital platforms are secure and compliant with data protection regulations.

Another challenge is the need for ongoing training and support. As new technologies are implemented, HR professionals must be equipped with the skills to use them effectively. At PharmaS, continuous training ensures that the HR team is always up to date with the latest tools and best practices in the industry.

Looking Ahead: The Future of Digital HR

Looking ahead, Milica Urošević believes that the future of HR will be increasingly shaped by AI, machine learning, and advanced analytics. These technologies will enable HR departments to make even more accurate predictions about employee performance, turnover rates, and the skills needed for the future workforce.

For PharmaS, the continued integration of digital tools into HR processes will be a key part of their strategy to remain competitive in the rapidly changing market.

As the HR function continues to evolve, we stress the importance of staying adaptable and being open to new technologies that can enhance employee experiences and streamline operations.

Conclusion

Milica Urošević’s lecture at the AdriatiCON 2024 conference was a powerful reminder of how digital transformation in HR is reshaping the workforce. The adoption of tools like Gecko HRM enables companies to optimise their HR processes, improve employee engagement, and make more informed decisions. As businesses like PharmaS embrace these technologies, they are better positioned to navigate the challenges of the modern workforce and continue driving innovation in the industry.

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